Do you need more customers? If the answer is yes, you are in business. But where do you begin? With today’s technology, is your business being found online? I can’t stress the importance of having an online presence. Digital marketing is the only way to help get you known in the marketplace. It is affordable, highly targeted, and easier to personalize than traditional marketing activities. If you are not marketing online, you are leaving thousands — if not millions — of dollars on the table.
At the beginning of 2021, there were 4.66 billion active internet users worldwide. In the United States alone, 298.8 million people, about nine out of ten, accessed the internet regularly.
The figures become even more impressive when you consider mobile device usage. There are currently more mobile connections than people in the United States. According to DataReportal, more than 353 million connections existed in the U.S. in early 2021. This figure is equivalent to over 106% of the population.
If you are running a small business, I guarantee you cannot afford to ignore a marketing opportunity of this size.
Digital Marketing Is For Everyone
The term “digital marketing” refers to any marketing activity that involves an electronic device or the internet. Online marketing can mean search engine optimization (SEO) or pay-per-click (PPC) advertising. For many service-based professionals, like coaches or consultants, social media marketing has a high impact. And what about email marketing and content marketing? All of those are digital marketing activities. And this list is not exhaustive.
How do you choose which kind of digital marketing works best for you? Like traditional marketing, a strategic approach is the best way to guarantee digital marketing success. Start by defining the ideal clients you want to attract. Then, research where they are spending their time online, which devices they prefer, and where they are looking for your services.
Perhaps you have mostly stayed away from digital marketing so far? One place to start is by increasing and improving your online presence. When potential customers search for your services, it is essential to be ranked highly by the likes of Google. But should you aim for organic rankings or use paid listings to drive traffic to your site? The answer differs, depending on a range of factors.
What about social media? Alongside online shopping, using social media is one of the most popular online activities. More than 80% of Americans regularly use social networks. Social media offers a unique opportunity to connect to your clients on a personal level. However, to be effective, you need to choose your network and your messages wisely.
Email marketing has been a favorite of marketers for almost two decades now, and it remains very effective. No other digital marketing channel gives you a path into your customers’ inbox. In addition, email marketing can be an exclusive way of connecting if you use personalization.
Content marketing is more than a digital marketing buzzword. It is one of the most powerful tools for any business that is marketing a service. By helping prospective clients solve problems — perhaps by explaining a specific process in a blog post — you are showing your expertise. Combined with social media marketing, you can reach new audiences.
Digital marketing offers small businesses and entrepreneurs millions of opportunities. Making the most of them is all about choosing wisely, targeting cleverly, and measuring every activity.
Another good practice to expand your business is to get a coach and/or mentor. Getting advice from an outside expert is not only invaluable, but helps you to see your ideas and your business through new eyes. They can offer fresh ideas, systems and processes that can make an immense difference in your business — and it may not be anything new or revolutionary, but you may have simply never thought of it that way before!
At Fit to Profit, we offer coaching and support for your systems and your business. We have different teams in place to uncover areas where your systems may be lacking, and will use our combined years of expertise to make them a success. If you have fears or hesitation to break out of your old patterns, we offer coaching packages to fit your needs, and an optimistic, wealth-minded approach to get you where you WANT to be in your life. No hamster wheels allowed!
Click here to schedule a call. You can achieve your dream business NOW.