Your Self-Worth is Your Net Worth

Increase Your Self-Worth to Grow Your Net Worth

You’re more than your business

“You deserve to wake up every day to a life you love and to the work that fulfills you. It’s not about sacrificing what’s important to you, but it’s all about nurturing yourself physically, mentally, emotionally and spiritually. I help you build a profitable business by setting up an unwavering belief system and habits that allow you to succeed on your own terms. Let’s get you FIT TO PROFIT!”

– DeDee Cai, Founder and CEO, Fit to Profit

Meet our Founder, DeDee Cai

Live the life you have envisioned

Our Vision For Your Life and Business

When you work with our business development coach, you choose to shatter each obstacle in your path, in both business and your life. Together, we will focus on improving your mental and physical well-being every day. With a solid business development coaching and consulting foundation, your wealth will grow, and you will reclaim mastery over your destiny.

Our Values And Culture


Our clients become our friends, and we are together for the long haul. We are brave, kind and honest, always.


There’s no problem we can’t solve. There’s no adversity (seen or unseen, spoken or unspoken) that we cannot overcome. We’re relentless in achieving happiness and prosperity for all.


No one gets free by working a job — no matter their salary or title. Self-determination is the foundation for a good life. Freedom comes when we achieve the ability to create wealth without sacrificing our well-being.


Self-love requires courage and compassion. We stare down internal and external challenges, taking no easy outs. We let nothing stand in the way of our goals. We relish the struggle, because we yearn for what’s on the other side.


We tell the truth to ourselves and others. By assessing our strengths and weaknesses honestly, we grow and improve. Integrity is a hallmark of our community.


No one succeeds all on their own. We challenge the belief that success for some must come at the expense of others. We create greater abundance through our collective efforts.